Having been scouted at 16, Rochelle started her career as a model. In 2007 she opened Fashion Week for Australian Label Fashion Assassin and over the years worked successfully in both Australia and New Zealand. Though she enjoyed modelling, she realized that she had a drive for more than just posing in front of a camera. Rochelle then went about developing her presenting and radio skills, to pursue her passion for entertaining others.
She soon landed a radio jock job, co-hosting C91.3 Drive home radio, with Big Brother host, Mike Goldman.
6 months into the show, she was scouted once again for her model looks, by 2DayFM's Sydney Street team, to feature in their Australia's Next Top Model promo comp. Rochelle went on to win the competition, being selected by Australia's Next Top Model host, Charlotte Dawson.
Her natural & fluent radio presence didn't go unnoticed, with prime time host Kyle Sandilands taking notice and recommending her for a potential position with the Ausstereo network. From here, Rochelle was given the opportunity to create a role for herself that took advantage of her vast skill set. Today she is 2DayFM's roving street & red carpet reporter, covering events from Lady GaGa's concert, to interviewing Hollywood Stars at G'dayUSA's Black Tie Gala in L.A.
Her content is broadcasted nationally on radio and TV, as well as through the Ausstereo networks various social media platforms.
Her on-screen presence has also caught the eyes of TV producers, seeing Rochelle, along with her co-host, James Kerly, recently filming a pilot for Maxim magazine's first ever TV show. James and Rochelle also hosted Maxim Australia's 1st birthday celebration, in front of a 300+ crowd at Sydney's premier nightclub 'Marquee'.
Rochelle's love of music inspired her to pursue DJing over the past year. After playing her first gig at Sydney's iconic Ivy pool, Rochelle can regularly be seen mixing tunes and filling dance floors around local Sydney hot spots, such as The Backroom, Hugos and The Village.
The world of fashion is a big part of Rochelle's life and her talent in styling has not gone unnoticed by retailers, designers and shopping centres alike. She was chosen as the 2012 face of French brand 'Le coq sportif', representing Australia in their global ambassador campaign 'Friends of Le coq sportif'.
Using her extensive fashion experience, Rochelle reinvented Top Ryde Centre's spring/summer 'Style Me' campaign, taking over their blog, voicing the radio ads, as well as styling and modelling in their summer campaign.
Rochelle see's herself as a business woman and has developed a passion for social media in all aspects of her career. As a new Australian 'Gen-Y' talent, Rochelle keeps her followers on their toes, posting daily on her fashion and lifestyle Blog 'www.afoxthatmeows.tv'.
Blogging is an integral part of Rochelle's day to day life, connecting with people across all mediums showcasing her unique style and take on life.
Quirky and energetic, Rochelle has drawn from her love of music, fashion and presenting to create a unique brand in an incredibly competitive industry.
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